Investing 101
In our Financial Foundations client seminar we identify five important concepts (below) to understand before you invest. From these basic concepts you can develop deeper levels of investing theory, but the good news is that if you understand just these concepts you will be ahead of the vast majority of investors. Knowing investing lingo is nice if you are hanging around the water cooler at work, but we think you may be more interested in hanging around a bigger body of water, when you retire.
Invest in what you know or can understand. Individuals, at least 99.99% of them, don't need elaborate investments to achieve goals. People caught up in Ponzi-type schemes typically felt the need to have an exotic investment, or felt it was okay because other well-known people (or friends) are investing in this. Isn't this how we got in the mess of the last couple of years? How many people knew what a Credit Default Swap then or even now? Apparently not many, according to the investment houses, which is why investment houses have paid millions in bonuses to unwind them!
The Basic Concepts
Time
Determine how much time you have to achieve your goals.
Risk
Investing assumes taking some risk, but should give you a proportional reward - don't give up sleep, know your Risk Tolerance and Invest accordingly.
Return
Return on your investment AND savings are needed to achieve your goals.
Expenses
Expenses impact return. Expenses are a fact, but get value for what you pay. Considering ALL of your expenses, are you receiving commensurate value?
Emotion
Emotion does not belong in investment decisions. What you think you know can hurt, if you let your emotion or pride get in the way. Please click here for an excellent review of Investors Behavioral Biases that impact emotional investing.